Herald Square Properties
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LIPSTICK BUILDING

Working as co-asset manager with Irsa International, Argentina’s largest diversified public real estate company, Herald Square Properties is overseeing
a comprehensive revitalization program at LIPSTICK Building, 885 Third Avenue.

Enhancements to this 53rd Street icon include a lobby and plaza upgrade by Moed de Armas & Shannon Architects, and a Gensler designed, pre-built
office program with suites ranging in size from 3,350 to 4,528 square feet.

Repositioning efforts at LIPSTICK include the design of a new building logo, a comprehensive direct mail and print media campaign, and a new website.


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